Can an Outdoor Experience be as therapeutic as various Pharmaceutical Prescriptions are reputed to be? That is the $64,000 question…We all feel better when we engage with the Outdoors. By making the outdoors our true avocation in life, can that replace Opioid Addiction, Drug and Alcohol dependency and even a 24/7 infusion of our various electronic devices?
On the level of Scientific Research, Data Analytics is in it’s early
stages of finding results that show that it is possible the Outdoor Experience “may” have therapeutic values in many cases. Doctors, Therapists, Social Workers and other professionals are incorporating outdoor recreation as an enhancement to life saving prescription drugs.
The levels of research being done are far from the level of scientific facts, but it is down that proverbial “Road less Traveled”. We, here at OutdoorLoyalty.com, are encouraging Outdoor Retailers and Outdoor Manufacturers to utilize their access to marketing tools to promote Outdoor Activities for all. There is an excitement in the industry to market the therapeutic values of all activities outdoor.
The channels available are marketing campaigns by Outdoor Gear and Apparel Manufacturers toward supporting programs that focus on the mental and physical roadblocks faced by people to enjoy the Great Outdoors. Outdoor Retailers can utilize their existing loyalty programs to reward the volunteers involved in opening up the doorways to the outdoors as well as the patients (both physical and mental) needing help to overcome the setbacks in their lives. By recognizing their accomplishes of venturing outdoors with the hope of acquiring the love for outdoor activities and having it become a major part of the healing process confronting them is a giant step forward. Rewards are both intrinsic and extrinsic for all of us including those who are disenfranchised from the Outdoor Experience.
Now for those who have ventured to this point in this blog, we
would like to introduce Analytics, Big and Mega Data within the framework of “Modeling”. Social Scientists ,in concert with the Medical Community and Pharmacological Industries, are studying the social and psychological factors that limit and discourage an element of our society to becoming Active Outdoorists due to mental, physical and drug dependent issues prevailing in our every day lives. The Scientists using modeling techniques are in the early stages of showing the affects of The Outdoor Experiences on this population, which to this point have become dependent on drugs, both prescriptions and over the counter supplements, to counteract the symptoms that restrict as well as diminishes their involvement in outdoor activities.
The Structural Equation Modeling (SEM) has been the chosen technique to begin utilizing Analytics (Big Data) and sequence modeling in a Algorithmic relationship to begin to understand the affects of systematic outdoor activities prescribed in conjunction with physical and mental therapeutic regimens already in place. SEM, Analytics and Algorithms are beginning to show what Outdoorists have known all along. Layering in outdoor activities as part of the regimen to combat obesity, drug dependency, PTSD, depression, suicide and variations beyond these traditional mental/physical categories, has Therapeutic Value.
The success of this Research will come in time as does everything of value to us as human beings. Many industries are lining up to participate with expertise, energy and effort to combat this rapidly growing issue that exists now and into the future. The Outdoor Industry, Outdoor University, OIA and many non-profit organizations are working on all levels from politics to policies in a concerted effort to bring the Outdoors to everyone in our culture.
With all the research and statistical analysis at work, from a scientific methodology to a consensus by Outdoorists, you can become a active agent of information and outdoor marketing by starting by tapping on the link below to get a ground level of issues many people are facing in their lives. The Therapeutic Value of one engaging in Outdoor Activities is a very active topic of discussion for all to be aware of. GO OUTDOORS TODAY!